:root {
  --ink: #2f3a3a;
  --muted: #66706b;
  --paper: #faf9f6;
  --cream: #e9e5dd;
  --line: #d8d3ca;
  --coffee: #5a3a2d;
  --sage: #a3b18a;
  --sage-dark: #3d5a40;
  --sage-light: #f0f3e9;
  --teal: #3d5a40;
  --white: #ffffff;
  --shadow: 0 18px 50px rgba(47, 58, 58, 0.1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Aptos, "Segoe UI", Arial, sans-serif;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 72px;
  padding: 0 5vw;
  color: var(--white);
  transition: background 180ms ease, border-color 180ms ease, color 180ms ease;
}

.site-header.is-scrolled {
  color: var(--ink);
  background: rgba(255, 253, 248, 0.94);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-weight: 700;
  letter-spacing: 0;
}

.brand-mark {
  display: grid;
  width: 56px;
  height: 56px;
  place-items: center;
  background: var(--sage);
  border-radius: 8px;
  border: 1px solid rgba(163, 177, 138, 0.72);
  overflow: hidden;
  box-shadow: 0 10px 30px rgba(47, 58, 58, 0.14);
}

.brand-mark img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 14px;
  font-weight: 700;
}

.site-nav a {
  padding: 10px 12px;
  border-radius: 999px;
  opacity: 0.88;
  transition: color 160ms ease, background 160ms ease, opacity 160ms ease;
}

.site-nav a:hover,
.site-nav a:focus-visible {
  color: var(--ink);
  background: var(--sage-light);
  opacity: 1;
}

.nav-cta {
  padding: 12px 16px;
  color: var(--white);
  background: var(--sage-dark);
  border-radius: 999px;
  white-space: nowrap;
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 0;
  background: transparent;
  border: 0;
}

.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  margin: 6px auto;
  background: currentColor;
}

.hero {
  position: relative;
  display: flex;
  align-items: center;
  min-height: 92vh;
  padding: 120px 5vw 78px;
  overflow: hidden;
  color: var(--white);
}

.hero-bg {
  position: absolute;
  inset: 0;
  background-image: url("assets/dashboard-preview.png");
  background-size: cover;
  background-position: center;
  transform: scale(1.03);
}

.hero-overlay {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(47, 58, 58, 0.94) 0%, rgba(61, 90, 64, 0.82) 48%, rgba(47, 58, 58, 0.28) 100%),
    linear-gradient(0deg, rgba(47, 58, 58, 0.5), rgba(163, 177, 138, 0.18));
}

.hero-content {
  position: relative;
  width: min(760px, 100%);
}

.eyebrow,
.section-kicker {
  margin: 0 0 16px;
  color: var(--teal);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #e8eedc;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 720px;
  margin-bottom: 22px;
  font-size: clamp(46px, 7vw, 84px);
  line-height: 0.98;
  letter-spacing: 0;
}

.hero-copy {
  max-width: 620px;
  margin-bottom: 34px;
  color: rgba(255, 255, 255, 0.82);
  font-size: 22px;
  line-height: 1.48;
}

.hero-actions,
.button {
  display: inline-flex;
  align-items: center;
}

.hero-actions {
  flex-wrap: wrap;
  gap: 14px;
}

.button {
  min-height: 48px;
  padding: 0 20px;
  border: 1px solid rgba(255, 255, 255, 0.24);
  border-radius: 999px;
  font-weight: 800;
}

.button.primary {
  color: var(--white);
  background: var(--sage-dark);
  border-color: var(--sage-dark);
}

.button.secondary {
  color: var(--white);
  background: rgba(255, 255, 255, 0.08);
}

.proof-bar {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border-bottom: 1px solid var(--line);
}

.proof-bar div {
  position: relative;
  display: grid;
  grid-template-columns: 44px minmax(0, 1fr);
  column-gap: 16px;
  row-gap: 4px;
  align-items: start;
  padding: 30px 5vw;
  background: var(--paper);
}

.proof-bar strong,
.proof-bar span {
  display: block;
}

.proof-bar strong {
  margin-bottom: 6px;
  color: var(--coffee);
  font-size: 18px;
  grid-column: 2;
}

.proof-bar span {
  color: var(--muted);
  line-height: 1.45;
  grid-column: 2;
}

.proof-icon {
  grid-row: 1 / span 2;
  width: 36px;
  height: 36px;
  color: var(--sage-dark);
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.section {
  padding: 94px 5vw;
}

.intro {
  padding-top: 108px;
}

.intro-grid {
  display: grid;
  grid-template-columns: minmax(280px, 0.72fr) minmax(420px, 1.28fr);
  gap: 56px;
  align-items: start;
  max-width: 1180px;
}

.how-it-works h2 {
  position: sticky;
  top: 112px;
}

h2 {
  margin-bottom: 18px;
  color: var(--ink);
  font-size: clamp(34px, 4vw, 54px);
  line-height: 1.04;
  letter-spacing: 0;
}

h3 {
  margin-bottom: 12px;
  color: var(--coffee);
  font-size: 24px;
  line-height: 1.18;
}

.intro p,
.section-heading p + h2 {
  max-width: 780px;
}

.intro p,
.success-card p,
.service-pillar p,
.steps-grid p {
  color: var(--muted);
  font-size: 18px;
  line-height: 1.58;
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.steps-grid article {
  position: relative;
  min-height: 196px;
  padding: 26px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.steps-grid article::after {
  position: absolute;
  right: 24px;
  top: 30px;
  width: 34px;
  height: 2px;
  content: "";
  background: var(--sage);
}

.steps-grid article span {
  display: inline-block;
  margin-bottom: 34px;
  color: var(--sage-dark);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.08em;
}

.steps-grid h3 {
  margin-bottom: 10px;
}

.section-heading {
  display: flex;
  justify-content: space-between;
  gap: 40px;
  align-items: end;
  margin-bottom: 36px;
}

.section-heading.compact {
  display: block;
  max-width: 800px;
}

.service-pillars {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
}

.service-pillar,
.success-card,
.principles-grid article {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.service-pillar {
  display: flex;
  flex-direction: column;
  min-height: 560px;
  overflow: hidden;
  padding: 30px 30px 0;
}

.service-pillar > span,
.case-label {
  display: inline-block;
  margin-bottom: 26px;
  color: var(--teal);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.service-pillar h3 {
  min-height: 68px;
  font-size: 28px;
}

.service-pillar ul {
  display: grid;
  gap: 13px;
  margin: 26px 0 30px;
  padding: 0;
  list-style: none;
}

.service-pillar li {
  position: relative;
  padding-left: 25px;
  color: var(--ink);
  font-size: 16px;
  font-weight: 750;
  line-height: 1.35;
}

.service-pillar li::before {
  position: absolute;
  left: 0;
  top: 0.45em;
  width: 9px;
  height: 9px;
  content: "";
  background: var(--sage);
  border-radius: 50%;
}

.pricing-note {
  margin: auto -30px 0;
  padding: 22px 30px;
  background: var(--sage-light);
  border-top: 1px solid var(--line);
}

.pricing-note span {
  display: block;
  margin-bottom: 7px;
  color: var(--sage-dark);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.pricing-note strong {
  display: block;
  color: var(--ink);
  font-size: 22px;
  line-height: 1.2;
}

.growth-stories {
  background: var(--cream);
}

.success-grid {
  display: grid;
  gap: 22px;
}

.success-card {
  display: grid;
  grid-template-columns: minmax(320px, 0.95fr) minmax(320px, 1.05fr);
  gap: 26px;
  align-items: stretch;
  padding: 30px;
}

.success-copy p:not(.case-label) {
  color: var(--muted);
  font-size: 17px;
  line-height: 1.58;
}

.success-copy strong {
  display: block;
  margin-top: 22px;
  color: var(--coffee);
  font-size: 17px;
  line-height: 1.45;
}

.success-visual {
  position: relative;
  min-height: 290px;
  padding: 26px;
  overflow: hidden;
  background: var(--sage-light);
  border: 1px solid var(--line);
  border-radius: 8px;
}

.success-visual p {
  position: absolute;
  left: 24px;
  bottom: 20px;
  margin: 0;
  color: var(--sage-dark);
  font-size: 15px;
  font-weight: 800;
}

.chart-bars {
  display: flex;
  align-items: end;
  justify-content: center;
  gap: 42px;
  height: 198px;
  padding: 20px 20px 0;
  border-bottom: 1px solid rgba(47, 58, 58, 0.22);
}

.chart-bars span {
  position: relative;
  display: block;
  width: 78px;
  background: linear-gradient(180deg, var(--sage), var(--sage-dark));
  border-radius: 8px 8px 0 0;
}

.chart-bars em {
  position: absolute;
  top: -28px;
  left: 50%;
  color: var(--ink);
  font-size: 14px;
  font-style: normal;
  font-weight: 800;
  transform: translateX(-50%);
}

.chart-labels {
  display: flex;
  justify-content: center;
  gap: 52px;
  padding-top: 12px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 800;
}

.cooler-visual {
  display: grid;
  align-content: center;
  gap: 18px;
  padding-bottom: 62px;
}

.cooler-shelf {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
  padding: 10px 0 16px;
  border-bottom: 8px solid rgba(47, 58, 58, 0.14);
}

.cooler-shelf span {
  display: grid;
  min-height: 70px;
  place-items: center;
  padding: 10px;
  color: var(--white);
  border-radius: 8px;
  font-size: 13px;
  font-weight: 800;
  text-align: center;
}

.cooler-shelf .high,
.margin-key .high {
  background: var(--sage-dark);
}

.cooler-shelf .mid {
  background: var(--sage);
  color: var(--ink);
}

.cooler-shelf .low,
.margin-key .low {
  background: #b8b2a8;
  color: var(--ink);
}

.margin-key {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  color: var(--muted);
  font-size: 13px;
  font-weight: 700;
  margin-top: 2px;
}

.margin-key span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}

.margin-key i {
  width: 11px;
  height: 11px;
  border-radius: 50%;
}

.word-cloud {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 18px;
  align-content: center;
  justify-content: center;
  text-align: center;
}

.word-cloud span {
  display: inline-block;
  color: var(--sage-dark);
  font-weight: 800;
  line-height: 1;
}

.word-cloud .xl {
  font-size: clamp(34px, 4vw, 52px);
  color: var(--ink);
}

.word-cloud .lg {
  font-size: clamp(25px, 3vw, 36px);
}

.word-cloud .md {
  font-size: clamp(20px, 2vw, 27px);
  color: #6f7c5c;
}

.word-cloud .sm {
  font-size: 16px;
  color: var(--muted);
}

.about-section {
  display: grid;
  grid-template-columns: minmax(280px, 0.78fr) minmax(360px, 1.22fr);
  gap: 58px;
  align-items: center;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.about-photo {
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.about-photo img {
  display: block;
  width: 100%;
  aspect-ratio: 4 / 5;
  height: auto;
  object-fit: cover;
  object-position: center;
}

.about-photo figcaption {
  display: grid;
  gap: 10px;
  padding: 16px;
  color: var(--ink);
  background: var(--white);
  border-top: 1px solid var(--line);
  font-size: 14px;
  font-weight: 800;
}

.about-photo figcaption strong {
  display: block;
  color: var(--ink);
  font-size: 15px;
}

.contact-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: inherit;
  font-weight: 800;
  text-decoration: none;
}

.contact-link:hover {
  color: var(--sage-dark);
}

.contact-link svg {
  width: 17px;
  height: 17px;
  flex: 0 0 auto;
  fill: none;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.about-copy {
  max-width: 720px;
}

.about-story + .about-story {
  margin-top: 34px;
  padding-top: 30px;
  border-top: 1px solid var(--line);
}

.about-story h2 {
  margin-bottom: 20px;
}

.about-copy p {
  color: var(--muted);
  font-size: 20px;
  line-height: 1.62;
}

.principles {
  background: var(--cream);
}

.principles-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
}

.principles-grid article {
  min-height: 250px;
  padding: 30px;
}

.principle-icon {
  width: 42px;
  height: 42px;
  margin-bottom: 26px;
  color: var(--sage-dark);
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.principles-grid p {
  color: var(--muted);
  font-size: 18px;
  line-height: 1.58;
}

.closing-cta {
  padding: 110px 5vw;
  color: var(--white);
  background: linear-gradient(135deg, var(--ink), var(--sage-dark));
}

.closing-cta-inner {
  max-width: 860px;
}

.closing-cta h2 {
  max-width: 820px;
  margin-bottom: 30px;
  color: var(--white);
}

.closing-cta p {
  margin-bottom: 18px;
  color: rgba(255, 255, 255, 0.86);
  font-size: clamp(22px, 2.7vw, 34px);
  font-weight: 650;
  line-height: 1.28;
}

.closing-cta p:first-child,
.closing-cta p:last-of-type {
  color: var(--white);
  font-weight: 850;
}

.closing-cta .button {
  margin-top: 18px;
}

.cta-email {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px 14px;
  margin-top: 22px;
  color: rgba(255, 255, 255, 0.84);
  font-size: 16px;
  font-weight: 700;
}

.cta-email .contact-link:hover {
  color: var(--white);
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 26px 5vw;
  color: var(--muted);
  background: var(--paper);
  border-top: 1px solid var(--line);
  font-size: 14px;
}

.site-footer div {
  display: grid;
  gap: 3px;
}

.site-footer strong {
  color: var(--ink);
}

@media (max-width: 980px) {
  .nav-toggle {
    display: block;
    color: currentColor;
  }

  .site-nav {
    position: fixed;
    top: 72px;
    left: 16px;
    right: 16px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    padding: 18px;
    color: var(--ink);
    background: var(--paper);
    border: 1px solid var(--line);
    border-radius: 8px;
    box-shadow: var(--shadow);
  }

  .nav-cta {
    text-align: center;
    white-space: normal;
  }

  .site-nav.is-open {
    display: flex;
  }

  .proof-bar,
  .intro-grid,
  .about-section {
    grid-template-columns: 1fr;
  }

  .how-it-works h2 {
    position: static;
  }

  .service-pillars,
  .success-card,
  .principles-grid {
    grid-template-columns: 1fr;
  }

  .service-pillar {
    min-height: auto;
  }

  .service-pillar h3 {
    min-height: auto;
  }

  .section-heading {
    display: block;
  }
}

@media (max-width: 680px) {
  .site-header {
    padding: 0 20px;
  }

  .brand span:last-child {
    max-width: 136px;
    line-height: 1.1;
  }

  .brand-mark {
    width: 46px;
    height: 46px;
  }

  .hero {
    min-height: 88vh;
    padding: 110px 22px 58px;
  }

  .hero-copy {
    font-size: 19px;
  }

  .proof-bar,
  .service-pillars,
  .principles-grid,
  .steps-grid {
    grid-template-columns: 1fr;
  }

  .proof-bar div,
  .section,
  .closing-cta {
    padding-left: 22px;
    padding-right: 22px;
  }

  .section {
    padding-top: 70px;
    padding-bottom: 70px;
  }

  .service-pillar,
  .success-card,
  .principles-grid article {
    min-height: auto;
  }

  .success-card {
    gap: 34px;
    padding: 22px;
  }

  .success-visual {
    min-height: auto;
    padding: 24px;
    overflow: visible;
  }

  .success-visual p {
    position: static;
    width: 100%;
    margin: 22px 0 0;
    padding-top: 16px;
    border-top: 1px solid rgba(47, 58, 58, 0.16);
    line-height: 1.35;
  }

  .chart-bars {
    height: 178px;
    gap: 30px;
    padding-left: 8px;
    padding-right: 8px;
  }

  .chart-bars span {
    width: 66px;
  }

  .chart-labels {
    gap: 42px;
  }

  .cooler-visual {
    gap: 22px;
    padding-bottom: 24px;
  }

  .cooler-shelf {
    gap: 8px;
  }

  .cooler-shelf span {
    min-height: 62px;
    padding: 8px;
  }

  .word-cloud {
    gap: 16px 18px;
  }

  .site-footer {
    flex-direction: column;
    padding: 24px 22px;
  }
}